The goal of 90+ Cellars is to provide wine lovers with an outstanding bottle of wine at a great price. They have taken advantage of the current economic conditions to purchase high quality, highly rated finished wines directly from the wineries at a discounted price. The wines that are selected must have a rating of 90+. The wineries have either produced more than was needed or sales are slow so it serves as a win-win for both 90+ Cellars and the wineries…and ultimately the wine lover! The wineries bottle and label the wines for 90+ Cellars which minimizes 90+ Cellars’ overhead costs and permits them to become a virtual winery. This allows them to pass the savings on to the wine enthusiasts.